Famous Sad Love Quotes: Quirky coloured cauliflowers boost veg appeal for kids

Saturday, July 30, 2011

Quirky coloured cauliflowers boost veg appeal for kids

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By Daily Mail Reporter

Last updated at 11:20 PM on 30th July 2011

Children reluctant to eat their veg has been a never ending struggle for parents.

That could be about to change, however, as brighter colours are worked into cauliflowers that hit the shelves at Tesco today.

The supermarket chain has launched 'rainbow' packs that will have sprigs of purple, orange and emerald green cauliflower to appeal to awkward youngsters who see the veg as boring.

Coloured cauliflowers will be exclusively sold in a 'rainbow pack' at Tesco

Tesco greens buyer Jeni Gray said: 'These cauliflowers are almost works of art and have a real wow factor that should really create a stir with shoppers and hopefully children at dinnertime.

'Cauliflower got its poor image from baby boomer generation schoolchildren who generally loathed them as they were always being told to eat their greens for health reasons.

'When food was rationed during and after the Second World War cauliflower became part of the nation's staple meat and two veg diet at school and at home.'

The rainbow coloured cauliflowers are aimed at youngsters reluctant to eat their greens

The coloured cauliflowers are all naturally produced but have been crossed with other types of the brassica family, which includes green cabbage and broccoli, to make exciting colour variations

Grown in Lincolnshire the garish varieties of the boring vegetable are intended to combat a dip in demand, after sales of the veg fell 35% over ten years.

The move is hoped to help improve cauliflower's popularity after it was overtaken by broccoli.

Tesco said statistics from retail analysts Kantar Worldpanel show in the last two years volume sales of cauliflower have fallen by 6.5% across all retailers while demand for broccoli has grown by 2.5%.

The coloured cauliflowers are all naturally produced but have been crossed with other types of the brassica family, which includes green cabbage and broccoli.

They have been grown by one of the UK's largest growers of brassica, TH Clements of Benington, near Boston, Lincolnshire and are exclusive to Tesco.